Gurgle Sanitary Ware showcased its in-house designed artificial stone bathtubs, resin bathtubs, and innovative ice bath systems at the 2024 International Builders’ Show (IBS) in Las Vegas, attracting strong interest from global buyers and reconnecting with valued U.S. clients.
In 2024, Gurgle Sanitary Ware participated in the International Builders’ Show (IBS) in Las Vegas—the largest bathroom and construction trade show in North America. The brand unveiled its latest collection of in-house designed artificial stone bathtubs, resin bathtubs, and a brand-new ice bath product line, drawing a surge of inquiries from international buyers and warm reconnections with long-standing U.S. clients. This exhibition solidified Gurgle’s position as an innovative leader in premium bathroom solutions for the North American market.
1. Exhibition Overview: IBS Las Vegas – A Gateway to North America
The 2024 International Builders’ Show (IBS) in Las Vegas brought together over 1,600 exhibitors and 70,000 industry professionals, making it the premier platform for launching innovative building and bathroom products in North America. For Gurgle, the event was a strategic opportunity to showcase its design-driven products to a highly targeted audience of contractors, architects, and retail buyers.
2. Star Products: In-House Design & Innovative Technology
Gurgle’s booth featured three standout product lines that captured the attention of attendees:
- Designer Artificial Stone Bathtubs: Crafted from high-density, scratch-resistant artificial stone, these tubs featured bold, sculptural shapes designed exclusively by Gurgle’s in-house team. Their matte, non-porous surface and seamless finish resonated with buyers seeking luxury, durability, and unique aesthetic appeal for high-end residential and hospitality projects.
- Resin Bathtubs: Lightweight yet robust, the resin tubs offered a smooth, warm-to-the-touch surface and versatile modern designs. Ideal for urban apartments and boutique hotels, they combined style with practicality, earning praise for their easy installation and maintenance.
- New Ice Bath Series: Responding to the booming demand for cold therapy wellness solutions, Gurgle launched its first ice bath collection. The tubs featured insulated walls, integrated drainage systems, and ergonomic contours, designed to support post-workout recovery and at-home wellness routines. This innovative line generated intense interest from fitness-focused buyers and wellness brands.
3. On-Site Highlights: Reconnecting with Old Clients & Winning New Interest
Throughout the exhibition, Gurgle’s booth welcomed a steady flow of visitors, including:
- Long-standing U.S. Clients: Many of Gurgle’s existing American partners stopped by to explore the new collections, expressing enthusiasm for the brand’s continuous innovation and reaffirming their commitment to long-term collaboration.
- New Global Buyers: Buyers from across the U.S., Canada, and Mexico engaged in detailed discussions, with several placing immediate sample orders for the artificial stone bathtubs and ice bath systems. The brand’s focus on in-house design and quality control was a key differentiator for prospective clients.
4. Brand Outlook: Expanding North American Presence
A Gurgle brand representative commented: “IBS 2024 was an incredible opportunity to connect with the North American market and showcase our design and engineering capabilities. The positive response to our ice bath series and stone bathtubs confirms our focus on wellness and luxury aligns perfectly with regional demand. We will continue to invest in localized product development to strengthen our presence in this key market.”
The success of IBS 2024 underscores Gurgle’s commitment to global growth and its ability to deliver innovative, design-led bathroom solutions that resonate with international buyers.
